Toss' Content Producer Paek Soon-do, who creates Toss' spinoff YouTube channel 'Moneygraphy,' speaks during a one-on-one interview with The Korea Times at the headquarters of Toss (Viva Republica) in southern Seoul, May 14. Courtesy of Toss

“Moneygraphy” is one of two YouTube channels officially operated by Viva Republica, the Seoul-based fintech company behind Korea’s financial super app Toss.While Toss’ first official YouTube channel launched in 2018 has garnered about 114,000 subscribers in the past six years, Moneygraphy — which was started as a spinoff channel of the fintech firm in late 2021 — has attracted more than 231,000 subscribers in just two and a half years.The success of Moneygraphy can be attributed to Toss’ horizontal corporate culture, as it generates the channel’s creativity that yields videos covering a diverse array of topics, said Paek Soon-do, content producer of the YouTube channel.During a one-on-one interview with The Korea Times earlier this month, Paek, who’s been leading the entire production of Moneygraphy since the channel’s opening in 2021, said that the spinoff channel’s richness in topics spanning industry analysis, fashion, music, sports, dance and more, comes from Toss’ unique corporate culture that emphasizes the autonomy of each employee.”From the beginning, the Moneygraphy channel was created as a spinoff from Toss’ official channel, allowing us to break free from the typical blue-colored designs associated with the Toss app and the conventional financial content that viewers expect from a financial YouTube channel,” Paek said during the interview. This freedom has led Moneygraphy in the successful direction of creating a completely new platform, under which a total of seven content series have been released.Out of the seven, “B-Economics,” offering business and financial insights across various consumer industries, has become the key driving force behind the channel’s exponential growth over the past year.For the first season of “B-Economics,” a total of 37 episodes were released. Coming out weekly, each episode focused on a specific topic, such as sneakers, denim, coffee, games or whisky.Industry experts were invited to the weekly show, where panelist Lee Jae-yong, who’s certified public accountant, examined the financial statements of major companies within each industry to further enhance viewer engagement.

“With gratitude for the love shown to season 1, Moneygraphy plans to cover even more diverse interests in season 2, including baseball, music festivals and convenience stores,” Paek said, vowing to strengthen the content fandom to surpass the limitations typically associated with corporate channels.Paek further elaborated on other factors behind the channel’s increased viral impact. One of them was adhering to the principle of systemically releasing new videos at the same time regularly each week.”There is a saying that for a YouTube channel to succeed, you need to post two videos a week consistently for one to two years. We intended to follow this rule when we first started the channel, but we couldn’t manage it initially because we were still adapting,” the producer explained, adding that although the response from viewers was positive, the lack of a consistent uploading system was a drawback to the channel’s solid growth. Once realizing that the channel failed to adhere to the basic rule necessary for growth, the content producer and his team restarted the process of their work and renewed commitment for regular video releases.”Early last year, we decided to go back to basics and commit ourselves to creating a system that would allow us to release videos regularly every week. This led to the success of B-Side Economics. When we started the series in March last year, we had about 20,000 subscribers, even after more than a year and a half of channel operation, but by the end of last year, the number had increased rapidly to more than 200,000,” he said.Paek also cites Toss’ investment in creating an exclusive YouTube studio within the company headquarters as another key growth factor.”I thought creating our own studio was crucial,” he said. “In order to shoot videos regularly and release posts weekly, you need a consistent space for filming. Using external studios presents scheduling challenges, so having an internal space was ideal. Fortunately, we found a space within the company headquarters that was available, allowing us to set up our own studio.”In fact, hiring a YouTube producer as a full-time employee, rather than outsourcing, is already groundbreaking for a traditional financial company. Thus, creating this YouTube studio within the company headquarters further demonstrates Toss’ 온라인카지노 dedication to creating a unique YouTube

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